Industry:
Furniture
Client:
Greenington
Greenington - Brand Identity Redesign for 20th Anniversary Repositioning
Greenington - Brand Identity Redesign for 20th Anniversary Repositioning
Greenington - Brand Identity Redesign for 20th Anniversary Repositioning
At the milestone of its 20th anniversary, Greenington initiated a brand identity upgrade to better reflect its maturity in quality, craftsmanship, and market positioning. The previous logo, while approachable and decorative, no longer aligned with the brand’s aspiration toward a more refined and premium image.
At the milestone of its 20th anniversary, Greenington initiated a brand identity upgrade to better reflect its maturity in quality, craftsmanship, and market positioning. The previous logo, while approachable and decorative, no longer aligned with the brand’s aspiration toward a more refined and premium image.
Company Background
Problem Statement
Design Goals & Strategy
Concept Development
Visual Language & Form
Logotype & Lockup System
Applications & Scalability
Outcome & Impact
Reflection
Company Background
Problem Statement
Design Goals & Strategy
Concept Development
Visual Language & Form
Logotype & Lockup System
Applications & Scalability
Outcome & Impact
Reflection
Company Background
Problem Statement
Design Goals & Strategy
Concept Development
Visual Language & Form
Logotype & Lockup System
Applications & Scalability
Outcome & Impact
Reflection
Company Background
Problem Statement
Design Goals & Strategy
Concept Development
Visual Language & Form
Logotype & Lockup System
Applications & Scalability
Outcome & Impact
Reflection