Track & Ship is a mobile lifestyle app that provides an operations platform integrating receiving tracking and sending packages. Users can track all-in-net packages on this platform or send pick-up requests to different logistics companies.
#APP design#UI# UX #Prototyping#visual design
#mobile ui #prototyping
#uxresearch#delivery service
#logistics#courier
#interview#synthesis
There are many logistics companies on the market. For people who often buy things online, there is no platform to centrally arrange the service of receiving, tracking, or sending parcels. For example, when sorting out multiple packages, they need to switch back and forth between logistics platforms to track or send packages, which is a waste of time and not very convenient.
Set up an operations platform for integrating receiving, tracking, and sending packages. Users can track all-in-net packages on this platform, and create a shipping label or send pick-up requests to different logistics companies through this platform.
Takeaways: Having goods delivered directly to you is convenient, but figuring out how they were sent and finding the companies used to send them is definitely not!
The inspiration for this project comes from my roommate, who likes shopping and returns. One day she and I went out to ship some returns. We went to many express companies to return the goods because each one was sent through a different courier. We spent nearly an hour driving around. So I came up with an idea: Is it possible to send all packages from the same platform? And then have the platform assign those packages to different logistics companies? Do other people have the same trouble as my roommate?
It takes a long time for people to query multiple packages, especially packages from different logistics companies
People who often buy online download a lot of logistics apps to their mobile phones, which also takes up memory on those phones.
Some people travel all over the city to send the return packages—this is tiring and difficult.
The target user group is people who often negotiate with logistics companies. Such as online shopping enthusiasts who want to save time receiving, tracking, and sending checked packages.
Based on six aspects—“track&ship behaviors,” “track&ship concerns,” “track&ship times,”
“track&ship experiences,” “track&ship app user experiences,” and “track&ship wishes”—I interviewed
people from different communities in-person to learn their stories, and it helped me think deeper in discovering their problems.
Almost every person I interviewed had several experiences with the logistics companies, like USPS, ups. FedEx, DHL, EMS, etc.
Some people don’t stick with any one courier app because the App always leads them to the website—not a very good experience.
Some people don’t have a perfect impression of courier companies’ delivery services. They complain about missing packages, delayed packages without any notice, unclear tracking updates, some packages being stolen, etc.
People also complained about the time it takes to wait for them to answer request calls for requests like leaving packages to be picked up at a shipping center or changing delivery times and places. People don’t like to submit service requests by sending an email because it makes them feel like they won’t get an immediate reply.
As for shipping, some people just go to the courier’s office to drop off their package because they think it will go quickly, but some people are still unclear about packing instructions and some people who spend a lot of time in line and filling out shipping forms there. Also, some people need to run to several different places to ship their returns.
With tracking, people found that it is easy to track single packages, but multiple packages become a lot of work for them because nobody likes typing tracking numbers forever.
People wish their packages to be safe and delivered on time. They also want to manage, track, and ship their packages in one place.
PROBLEMS VALIDATED: It takes a long time for people to query multiple packages, especially packages from different logistics companies
INVALIDATED: People who often buy online should download a lot of logistics apps from their mobile phones, which also takes up the memory of their mobile phones.
PROBLEMS VALIDATED: Some people need to run to different places to send their returns
NEW FINDINGS: Some people don’t have a perfect impression of courier companies’ delivery services. They complain about missing packages, delayed packages without notice, unclear tracking updates, packages being stolen, etc.
NEW FINDINGS: Some people spent time waiting in line and filling the office’s shipping label information.
Through face-to-face conversations with interviewees and by exploring their thought processes, I have a clearer understanding of how to define user personas.
It's time to start offering users some solutions — task flows
This is a combination of all the single task flows.
After setting up the chart flow, I sketched out the wireframes
Wireflow: wireframe-style user flow
By researching pain points of potential users and to provide solutions that I could visualize, I established a preliminary blueprint
It's time for users to test the first version of my design
Some shots of the essential revisions of the UX
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User comments on the next round of testing were universally positive, which made me very happy. My design had been approved. I think it’s time to carry out the subsequent visual optimization.
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Track&Ship is a mobile lifestyle app that provides an operations platform integrating receiving tracking and sending packages. Users can track all-in-net packages on this platform or send pick-up requests to different logistics companies.
It took me nearly three months to revise these hundreds of times and reach a satisfactory level. I got a lot of good feedback, which made me feel that sweat was worth it. There are many competitors on the market for products in this vein, so I plan to continue to launch a rewards system in the future to improve its competitiveness.
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